One counter,
every trade.
The whole back office of a small business in one product — the bill at the counter, the stock behind it, the GST return and the double-entry books, all written by the same sale. Built for thirteen Indian trades.
Priced per business — not per user, per outlet or per device.
Your trade has its own register. Counterly keeps it.
A jeweller bills by weight and rate. A pharmacy bills by batch. A garage bills a job card. Counterly has an edition for each — the same books, the same GST return, a counter that speaks your trade's language.
Jewellery
Rate-and-weight billing, old gold as consideration, girvi, savings schemes, hallmarking and refinery — every register the showroom keeps, in one place.
Kirana & General Retail
Scan, quantity, mode, post. Barcode and MRP billing at counter speed, with stock, books and GST behind it — and a till that keeps billing through an outage.
Textile & Garments
The variant grid — style, size, colour — with stock that ages by SKU rather than by style, and one set of books across three stores.
Electronics & Mobile
Every unit is a serial, and the serial is the sale. IMEI intake, warranty tracking, repair job cards, e-invoice and e-way bill.
Pharmacy
The batch is the stock and the date is the risk. Batch and expiry control, the Schedule H prompt at the counter, expired stock quarantined.
Restaurant & Café
Table to kitchen to bill, without a shout across the room. The floor board, KOT routing, rounds on one ticket, and the books in the same product.
Automobile Service & Spares
The job card is the business. Vehicle registry, labour plus parts, the service-due list that brings them back — one flat fee however many work the bay.
Salon & Spa
Bookings by chair, money taken before the work. Appointments by stylist, the prepaid package wallet, memberships — and the second branch included.
Optical & Eyewear
From the prescription to ready-to-collect. Prescriptions kept properly, fitting orders worked by promised date, stock and books across branches.
Hardware & Building Materials
You quote before you invoice. Priced quotations that become invoices without retyping a line, stock in the unit you actually count in, delivery challans.
Water Supply & Distribution
Every can, counted. The delivery log on the phone in your pocket, the month billed in one action, and a can ledger that knows who is sitting on your cans.
Aesthetic & Derma Clinic
Part doctor, part beauty, part shop — billed right. Appointments by practitioner, session packages, and one bill carrying an exempt consult, a 5% procedure and an 18% product.
Any other store
Plain SKU billing with returns, stock with a history, double-entry books and GST from your own register — the whole back office of a small business.
Four things most shops buy separately. One thing here.
Billing software in India usually stops at the bill. The ledger, the P&L and the return become somebody else's problem in July. Counterly writes all of it from the same sale.
Point of sale
Billing, returns, receipts and day-close — on a browser, a Windows till or a phone. The same money arithmetic on every surface, to the paisa.
- UPI, cash, card and split tenders
- Draft, hold and resume bills
- Thermal and A4 print engines
Inventory
One stock ledger with a history behind every balance. Item master, purchase orders, reorder levels, transfers, godowns within a branch.
- Batch, serial, variant and weight-based stock
- Multi-UOM: pack or loose, one item
- Stock-take with variance reports
Double-entry books
Vouchers, ledgers, trial balance, P&L and balance sheet — written by the bill, not re-keyed from it. Your CA opens a closed month, not a shoebox.
- Fixed assets with depreciation runs
- Bank statement import and reconciliation
- Cost centres, budgets, multi-currency
GST compliance
GSTR-1 and 3B prepared from your own register, e-invoice IRN and QR, e-way bills, and the reconciliation of GST against the books.
- Tables 12 and 13 handled properly
- Serial gaps caught before an officer does
- Credit notes tied to their invoice
Offline till
An enrolled till signs each bill on the device and keeps billing through a power cut or a dead line. When the line returns, the bills sync, are checked against your rates, and enter the books.
- Windows till today; Android and iOS in beta
- Every offline bill cross-checked at sync
Multi-branch
Per-branch books, transfers between branches and a consolidated view — priced into the plan, not sold as a second licence per outlet.
- Branch-wise series, stock and P&L
- Owner dashboards across the chain
Customers, staff and the rest of the back office
Loyalty points, tiers and vouchers that reverse properly on a return. A two-way WhatsApp and SMS inbox, campaign broadcasts to opted-in customers, staff attendance from biometric devices and monthly payroll from it. A white-label storefront app for your own customers. Dashboards that say "not known yet" rather than showing a confident zero.
- Loyalty · Communication Center · Campaign Studio
- Attendance · Payroll · Analytics · Storefront app
- Tally import for shops moving across, and an open API on Enterprise
Controls that hold
Permissions per role, approval gates per branch, an audit chain on every document, and a reprint trail that marks the second copy DUPLICATE. Blank grants nothing; only what you allow is allowed.
The unit is the business. Everything follows from that.
Per business, not per user or outlet
A second counter is not a second licence. A fourth mechanic in the bay does not cost more. Quote us on your own headcount and outlet count and see the arithmetic.
No annual maintenance fee, ever
Desktop incumbents charge 24–33% of the licence every year for updates. Counterly is one subscription; updates are simply what the product does.
Books in the same product as the counter
Not a "sync to accounting" feature. The bill is the voucher. What the return says and what the ledger says are the same number because they are the same record.
Thirteen trades, one product
Jewellery to water supply, with the trade-specific register each one actually needs. No rival offers that breadth at any price — and a second business in a different trade is the same login.
Nothing on paper the system cannot lawfully record
The till refuses at the counter rather than printing something the return cannot carry — a tax rate it cannot resolve, old gold above its ceiling, a bill that would cross a filed period.
Four plans. Each one priced for the whole business.
Pick by the size of the business, not by counting seats. Every plan includes GST and books. Trade packs bolt on to any plan; the top plan carries all of them.
Solo
One person, one counter. Billing, GST and books for a shop that bills in the low hundreds a month.
- Point of sale and returns
- GST returns from your bills
- Double-entry books and fixed assets
- Recurring billing and can ledger
Starter
Most shopsA single shop with a small team. Adds the stock ledger and e-invoicing to everything in Solo.
- Everything in Solo
- Inventory with item master and transfers
- E-invoice IRN and QR
- Storefront catalogue up to 100 SKUs
Standard
A chain of up to five branches. Multi-branch books, analytics, loyalty, HR and every trade pack included.
- Everything in Starter
- Multi-branch, multi-godown, reconciliation
- Analytics, loyalty, overdue interest
- Attendance and payroll
- Tables & KOT, job cards, appointments, optical Rx, multi-UOM
- Savings schemes, refinery, metal loans
Premium
No limits, every module. For a business that has outgrown counting anything.
- Everything in Standard
- Every add-on and trade pack included
- Cost centres, budgets, multi-currency
- Kiosk mode and premium themes
Add-ons and trade packs — bolt on to Solo or Starter, included in Standard and above where marked
Thirty minutes, your trade, your numbers.
Tell us the trade and how many counters you run. We will show you the edition built for it and price it for the whole business — no per-user arithmetic.
- The first bill on day one. Company, branch, GSTIN, HSN rates and the item master go in during week one — not month two.
- Moving from Tally or a register? We import your masters and open balances, and we charge for it — because a migration somebody paid for is a migration that gets finished.
- Your CA is welcome on the call. The books are the part they will ask about.